West Tower in Serendra

Part 2 of Serendra project scheduled to start next year

Written by Miguel R. Camus / Reporter

SUNDAY, 25 OCTOBER 2009 18:47

Source Link:

http://businessmirror.com.ph/home/companies/17716-part-2-of-serendra-project-scheduled-to-start-next-year.html

LISTED developed Ayala Land Inc. (ALI) is targeting to launch next year its second luxury high-rise condominium project inside One Serendra in Fort Bonifacio as a follow up on the successful East Tower which, officials, said continues to sell better than expected.

The 52-story condominium, to be called West Tower, will likely be launched in the latter of part of 2010, said Melissa Gil, residential buildings and leisure head of Ayala Land Premier, the company’s high-end unit.

At present, the 42-story East Tower which was launched in March 2008, is already 70-percent sold thanks to the strong demand from local buyers such as retirees and their families.

“We will [fully] sell East Tower in the first to second quarter next year at the rate we are going,” Gil said in an interview last week. She also noted that the financial crisis had little effect on local customers. “It’s not that buyers didn’t have the money, [the problem was] where to place it.”

She said the 3-bedroom units of East Tower have been fully sold, each costing an average of P36 million. The project features a total of 283 units.

In addition, the project offered a limited number of themed rooms such as the 400-square meter sky pool unit, which has an indoor swimming pool, costing over P50 million each.

“These were the first to go,” noted Gil.

Located at the corner of Mckinley Parkway and 32nd Street in Bonifacio global City in Taguig, the East Tower will begin unit turnover in June 2012, said ALI. The West Tower is seen to offer over 370 units and will rise in an adjacent property.

The high-rise component forms the latter portion of the 4.5-hectare One Serendra project. ALI said this complements the initial low- and mid-rise phases in line with the whole 12-hectare Serendra development. Two Serendra, meanwhile, will offer five mid-rise condominiums and four towers.

***

For more updates and inquries, call COCO MIDEL of Ayala Land Premier at 0917 580 2013, or email midel.jerico@ayalalandinc.com / coco.ayala@gmail.com.

October 28, 2009 Posted by cocomidel | Blogroll, Real Estate News, Serendra, Uncategorized | | No Comments Yet

SM mall project in Global City

Ayala Land says SM mall project to complement Global City devt

SOURCE: BusinessMirror

Written by Honey Madrilejos-Reyes / Reporter

MONDAY, 20 APRIL 2009 20:26

SETTING aside competition, the Philippines’ largest property developer Ayala Land Inc. (ALI) considers the planned shopping mall development of the SM group in Taguig City as complementary to existing projects in the posh site.

“With SM, we’ve always found that when we are there together, it actually increases traffic in the whole area,” said former ALI president and now Ayala Corp. senior managing director Jaime Ayala in an interview with the BusinessMirror.

Since Fort Bonifacio is a new area and an emerging location for residential developments, business establishments and entertainment venues, he said the entry of SM will further promote land values, especially within the Bonifacio Global City where ALI owns a vast landbank.

The BusinessMirror earlier reported the plan of the Sy-led SM group to build a P2-billion shopping center in Taguig City by the end of the year.

To be undertaken by its mall development arm SM Prime Holdings Inc., the mall will be a part of a commercial complex envisioned to rise in a sprawling property owned by the Taguig government.

The shopping center alone will occupy around 1.8 hectares. A hotel, to be developed by another entity, would also be built within the complex.

“SM is leasing the property from the Taguig government for 25 years,” the source said.

The design of the shopping center is still being finalized but the source said it would more or less cater to the upper market because of its proximity to ALI’s residential and commercial developments Serendra and Bonifacio High Street. Meanwhile, ALI’s mall development Market! Market! mostly attracts low- to middle-income customers.

“We expect to complete the shopping center by 2011,” added the source.

To read the rest of the article, click the link below:

http://businessmirror.com.ph/home/companies/9058-ayala-land-says-sm-mall-project-to-complement-global-city-devt.html

And for more info regarding Ayala Land properties, call me at 0917 580 2013, or email me at coco.ayala@gmail.com.

April 22, 2009 Posted by cocomidel | Blogroll, Real Estate News, Serendra, Uncategorized | | No Comments Yet

BGC News

Fort Bonifacio fast replacing Ortigas Center as alternative CBD

BY KRISTINE JANE R. LIU, Reporter (BusinessWorldonline)

LAND PRICES in Fort Bonifacio in Taguig City are expected to continue rising as the 26-square kilometer former military base dethrones Ortigas Center in Pasig as an alternative central business district (CBD) three to five years from now, property experts said.

“Three to five years from now, Fort Bonifacio can easily dethrone Ortigas Center as the alternative business district and [by] that time, it will be challenging Ayala as the next major central business district,” said Victor Asuncion, CB Richard Ellis Philippines director for global research and consulting.

CB Richard Ellis said it expects lease and occupancy rates in Fort Bonifacio to post the highest growth. “Lease rates in the district have been on a steady [rise], with most office buildings reporting full occupancy,” it said.

Its proximity to the Makati central business district and ongoing improvements in the disctrict also make it an ideal location for business process outsourcing (BPO) companies and traditional office space tenants, it added.

Mr. Asuncion based his assessment on buildings that are set to rise in the area, among these a six-star hotel that the Shangri-La Hotels and Resorts group expects to complete next year.

The 60-storey tower Shangri-La at the Fort will house 500 guest rooms and 234 apartments and is scheduled to open in 2012. Meanwhile, the Philippine Stock Exchange (PSE) will set up a unified trading floor in Fort Bonifacio and vacate its offices at the Ayala Tower One in Makati and the PSE Tektite in Ortigas Center.

Also rising there is a 14-storey St. Luke’s Medical Center that will house 600 beds, and an 11-storey medical arts building with 366 doctors’ offices. The hospital is expected to start operations this year.

Fort Bonifacio will also become a site of the country’s tallest building, the 66-storey skyscraper Federal Land Tower. Construction of the P20-billion project started late last year and once finished, will strip Makati’s 55-storey PBCom Tower of its title.

A number of high-end residential condominiums have been built by the country’s biggest property developers in Fort Bonifacio, among these Essensa, Serendra, Pacific Plaza and Regent Parkway, Forbeswood Heights, Kensington and office buildings like Net Square, Bonifacio Technology Center, HSBC Building, Hanjin Philippines’ building, and the Singapore Chancery.

To read the rest of the article, click the link below:

http://www.bworldonline.com/BW021209/content.php?id=101

And to know more about Ayala Land projects in Bonifacio Global City, do not hesitate to contact me at 0917-580-2013, or email me at coco.ayala@gmail.com.

Regards,

Coco Midel

AYALA LAND PREMIER

KEY TAGS ayala land inc ayala land property ayala land investment ayala land serendra bgc bonifacio global city bonifacio high street serendra shops residential condominium condo property philippines

February 12, 2009 Posted by cocomidel | Blogroll, Real Estate News, Serendra, Uncategorized | | No Comments Yet

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Intro

Buying a home is a touchy-touchy matter. Even those who buy properties purely for investment can’t help but be emotional at some point. It’s a basic human trait that goes long way back when primitive men grunted in happiness about their nice caves. Of course, in time, we got smart, got tired of caves, and moved into modern living spaces where there’s that perfect spot to hang the high-definition two-inch-thick TV. Deciding which house or condo to purchase remains a matter of taste. We are still inclined to be mushy about home-sweet-homes. The downside is the heart doesn’t always make good investment sense. So the emotions, I leave to you. Now, the investment-sense, if you read on, I will try to add some more. Happy reading.

Coco Midel, Ayala Land Premier, In-house Property Specialist, Mobile (+63) 917 580 2013, Landline (02) 215 0361, coco.ayala@gmail.com or midel.jerico@ayalalandinc.com

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