Investors Go for High-End

Investors still going after high-end development, Ayala units says

Written by Miguel Camus / Reporter

WEDNESDAY, 24 JUNE 2009 20:09

INVESTORS reeling from the financial crisis have begun to turn to the relative safety of property investments, said Ayala Land Premier (ALP), the high-end land development unit of listed builder Ayala Land Inc. (ALI). “People are going back to basics and have simplified their investment portfolios. [Philippine] real estate has a good track record in producing good returns,” said Ayala Land president Antonio Aquino. Speaking to select business reporters during a company-organized briefing yesterday, Aquino said ALP is seeing a positive trend in terms of reservations, which surprisingly reported four months of consecutive growth since February. He said this followed five months of uncertainty which pulled first-quarter sales down by a tenth to P7.41 billion. Reservation sales are considered a primary demand indicator by the real-estate firm. Aquino said June reservation sales breached P1 billion, or about double the figure reported in January this year. “And July is expected to outperform June,” said Aquino. “When [people] start talking in terms of the remittance slowdown, that has been more than made up for  by the domestic market.  This is a case where the fairly good domestic market is helping push things along,” said Aquino. He said ALP buyers typically belong to the upper-income socioeconomic bracket, given that the high-end firm’s typical prices for units range from P4 million to over P20 million. Aquino also pointed out that the same trend in uptakes was seen in the ALI’s middle-income and affordable units under Alveo Land and Avida Land respectively. Currently, local clients make up between 85 percent and 90 percent of ALP project buyers, with the remainder from overseas, mostly those based in the US. Meanwhile, ALP senior vice president and group head Bernard Dy said the company is looking at a better second half also because of the better quality of investors.  He said the bulk of the buyers are either end-users or long-term investors as opposed to speculative buyers who look to sell properties within a year of purchase to book immediate profits. Aquino said ALI is also looking to launch more projects, particularly in the second half of the year. The publicly traded firm has allotted P17.4 billion in capital expenditures for ongoing and new projects this year, of which only between P7 billion and P8 billion has been spent, Aquino estimated. “We have a fairly healthy level of inventory today,” said Aquino, who noted that the firm will raise it’s inventory to match the market’s demand. ALI was established after parent Ayala Corp.n decided to spin off its real-estate division into an independent subsidiary to focus on its real- estate business SOURCE LINK: http://businessmirror.com.ph/home/companies/12221-investors-still-going-after-high-end-development-ayala-units-says.html

Ayala Sales Getting Better

Property sales start to recover — Ayala

By Jenniffer B. Austria

SOURCE LINK:

http://www.manilastandardtoday.com/?page=business2_june25_2009

Ayala Land Inc. said yesterday it is starting to see the recovery of the high-end property market as reflected by a resurgence in reservation sales from March to May.

Ayala Land president Antonino Aquino in a briefing attributed the recovery of the high-end market to strong sales from local buyers.

“This is a case where good domestic market is the one helping push things along. The slowdown in the remittance has more than made up for by the domestic market,” Aquino said.

Figures showed that reservations sales of Ayala Land Premier, the company catering to the high-end market, rose 52 percent in March, 7 percent in April and 52 percent in May. Reservation sales in June are expected to approximate the growth in May.

“It was really the high-end market that was affected by the global financial crisis. But what we are seeing now is that high-end market is on the upswing. Over the last four months, we see positive trend in terms of sales for the high-end segment,” Aquino said.

Aquino hopes that the trend will continue in the second half of the year barring further turmoil in the global markets.

“The trendline is good and, of course, everything is premised there will be no further stressed on the global side. There is really nothing wrong on the domestic front. We continue to be fairly good,” Aquino said.

Sales to migrant Filipino workers remained weak as the bulk of the company’s sales of high-end projects come from United States, which has been badly hit by the financial crisis.

From a high of 30 percent, sales of Ayala Land Premier projects from migrant workers now account only for 10 percent to 15 percent.

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